For RevOps & CS Ops teams running HubSpot
Find the renewals that need attention
without forcing every account through one date field
Renewal Radar discovers eligible renewal timing across supported Company, Deal, Subscription, Line item, Quote and custom-object records, resolves the strongest safe evidence per account, then evaluates the account around that timing.
// The problem
The renewal is an account-level decision, not one portal-wide field.
One customer has a useful Company renewal field. Another has the exact Contract End Date on a Deal. Another keeps the renewal timing on a Subscription, Line item, Quote or contract-style custom object. One selected source cannot represent all of them honestly.
Renewal Radar solves that by resolving one canonical timing result per Company, then evaluating Renewal Risk from that timing and renewal-specific motion. Generic calls, replies and ticket metadata stay supporting context instead of changing renewal urgency by themselves.
Timing trust and Renewal Risk severity are separate. A commercially urgent account can still have timing that is too uncertain for automatic follow-up.
// Real scenarios
How the canonical decision changes what happens next.
Company date empty · eligible Subscription end date present
The Company record has no useful renewal date, but an associated Subscription contains genuine end timing that passes the semantic and record-state rules.
Renewal Radar can resolve that Subscription evidence as the canonical timing for this Company without changing the source used by other accounts in the portal.
No explicit date · eligible closed-won Deal + contract term
There is enough history to estimate a renewal window, but not enough authoritative evidence to claim a confirmed contract date.
Renewal Radar can show a Low-confidence estimate for monitoring. The estimate remains task-ineligible and cannot trigger automatic follow-up.
High-confidence explicit timing · actionable Renewal Risk
A trustworthy renewal date is approaching and the account evidence shows no adequate renewal-specific follow-up is in motion.
If Company eligibility and the task lifecycle also allow it, Renewal Radar creates one owned HubSpot renewal task with the evidence attached.
// How it works
Discover broadly. Resolve strictly. Act carefully.
- 01
Discover the candidate cohort
Renewal Radar checks the portal broadly across supported renewal source families and safety cohorts, then limits expensive signal lookups to Companies that can matter. If complete recall cannot be proven, it fails open to the broader inventory.
- 02
Resolve one timing result per Company
Eligible Company, Deal, Subscription, Line item, Quote and custom-object evidence competes in the same canonical resolver. Source meaning comes from deterministic, versioned rules, not AI or fuzzy runtime guessing.
- 03
Evaluate Renewal Risk
Renewal-specific motion, such as a future meeting before renewal or an active renewal Deal, can affect urgency. Generic calls, replies and ticket metadata remain secondary context and do not change Renewal Risk by themselves.
- 04
Apply the task-safety gate
A new task requires task-eligible canonical timing, Company task eligibility, actionable Renewal Risk, and the normal lifecycle/control policy. Estimates, proxies, incomplete timing and Engagement Risk by itself do not create tasks.
// What you get
Renewal visibility without fake certainty.
Per-account timing
Different Companies can resolve from different eligible HubSpot source families.
Visible uncertainty
Explicit dates, proxies, estimates and no-timing states remain distinct.
Safer automation
High commercial urgency cannot bypass weak or incomplete timing evidence.
One owned follow-up
Renewal Radar maintains at most one logical renewal task per Company.
Fail-open candidate recall
If complete candidate coverage cannot be proven, scanning expands instead of silently skipping renewals.
Deterministic evidence
No AI churn score and no runtime model guessing which date is correct.
Frequently asked questions
What is the difference between timing confidence and Renewal Risk?
They answer different questions. Timing confidence describes how trustworthy the renewal date itself is, resolved as explicit timing, a renewal-specific proxy, an estimate or no reliable timing. Renewal Risk is the separate judgement about whether that renewal needs attention now. Keeping the two apart means a confirmed date and a guessed date are never treated as equally solid ground for action.
What happens when HubSpot records disagree about the renewal date?
Renewal Radar resolves one current timing result per Company instead of trusting whichever record it happened to read first. Evidence can come from Company, Deal, Subscription, line item, Quote and relevant custom-object records, and the result keeps the source attached, so you can see which record produced the date and why it was chosen.
When does an account qualify for automatic follow-up?
Four things have to be true at the same time: the renewal timing is trustworthy enough, the customer account is eligible, Renewal Risk is actionable, and the normal task lifecycle and account controls allow it. An estimate is never treated as confirmed timing, so it does not qualify on its own.
Does an activity gap count as renewal risk?
No. An activity gap is a supporting Activity Check that can strengthen the case around a renewal already in view. Engagement Risk cannot replace Renewal Risk and never creates a standalone automatic task. Silence is context, not proof that a customer is leaving.
Scan your HubSpot portal for hidden renewals
The first scan is read-only. Review the renewal evidence and uncertainty before activating ongoing monitoring and tasks.
Free exposure scan · Uninstall anytime
// Continue reading
HubSpot renewal risk guide
The signals, rules and failure modes behind reliable renewal-risk follow-up in HubSpot.
ReadSpeed & accuracy benchmark
The measured 24k-company before-and-after, candidate recall, canonical resolution and task-safety evidence.
ReadHow Renewal Radar works
Canonical timing, source-family safety, confidence, candidate discovery and the production task gate.
ReadRenewal Radar FAQ
Current source-family coverage, estimates, tasks and scan behavior.
Read